Have you heard of SEO?

SEO stands for search engine optimization, and it’s how you make sure your website shows up on Google and other search engines. Let’s dive into four key pillars of SEO for small businesses so you can optimize your website and content.

Pillar 1 - Small Business SEO = Local SEO

Making sure your local SEO is on fire is one of the best ways to set your business in front of local eyes, which will (fingers crossed) bring in more local customers. 

Two things that can help your local rankings are to have an up-to-date Google Business Profile and encourage your customers to give positive reviews.

Setting up a Google Business Profile is easy; click here to learn how.

Make it easy for your customers to leave reviews to encourage more of them. You can set up a QR on a sign in your store, or send them a follow-up email to make sure they’re happy with their purchase with a link to leave a review.  Customers can likely review your business in several places, but if you direct them to a central location (such as your Google Business Profile) you can also boost your SEO.

Pillar 2 - Keyword Research

Whether you are a fortune 500 company or a local business, keyword research is one of the most important aspects of SEO. 

When people search for “puppy training”, and you have the words “puppy training” throughout your website, your page is more likely to show up in those results. 

Keyword research helps you discover what other people search for when they are looking for a business like yours. When you know those words and phrases, you can help your ideal customer find you.

When it comes to local business SEO, you should identify local keywords to include in your content. This can be something like “Richmond KY marketing agency” or “Berea KY food”. The more specific the keyword, the better. Take it a step forward with “Berea KY best places to eat”.

Several free tools will help you when it comes to keyword research. You can search for free keyword research tools to get started.

Pillar 3 - “Content is Key”

High-quality content is the best way to boost your search engine rankings. 

Make sure the content on your site is written well, grammatically correct, and is beneficial to people who find your website. If you sell custom t-shirts, an article with different ways to style them would be helpful to your customers. If you’re a therapist, an article about ways to deal with anxiety at home can help your clients.

Content doesn’t have to be just articles; it can also be photos, diagrams, and videos. As your archive grows, your reputation as an expert in your field will too. This means more eyes on your website and ultimately more customers for your products or services. 

Pillar 4 - Technical SEO Issues

Not many people love the technical aspects of websites. But having a well-ranking website means you need one that’s working well for the users.

Some of the behind-the-scenes issues you should be aware of are:

  • Speed
  • Broken links 
  • Duplicate content
  • Indexing
  • Crawl errors

Ensuring your website is well-oiled and working flawlessly will help you rank at the top of the page. 

Want to know what is and isn’t working on your website? Contact us by filling out the form below, we’d love to help you audit your website!

Contact the UGM Team

4 Pillars of SEO infographic
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