Small Business

Organic Social Media for Small Business


Organic Social Media

For Your Small Business

What is organic social media marketing?

Before we begin, let’s take a quick look at what organic social media marketing looks like. Marketing with organic social media is as simple as posting content, by a business or brand, without any paid advertising or promotions.

The lower cost of this type of marketing is particularly appealing to small businesses. Most, if not all, social media platforms are free to create and use, but they also give the option to boost, promote, or advertise posts if you pay. 

Spending less money is not the only reason you should take advantage of this field of marketing for your business. Using organic posts also offers more outstanding customer support and allows you to focus on relationship building. By interacting with the people who comment or share your posts you are giving your business a “face” that customers can relate to. 

While paid advertising reaches more potential customers, organic social media has better cost and customer service benefits. Doing organic social media helps to establish you as the expert and grows your credibility as you focus on your current audience.

9 organic social media tips

Tip #1: Optimize your social profile

Make sure that your audience knows who you are when they see your account on their feed. 


Start with a recognizable username. If possible, use your business name! You should also make sure that you have a recognizable profile photo, like your logo. Lastly, make sure to have an updated link to your website, if you have one.

If you’re interested in building a website or need help with that, contact UGM’s web specialist.

Tip #2: Focus on your current audience

A key element to running an organic social media profile is recognizing that your current audience is where you should put your attention. If you are trying to reach a bunch of new people without advertising your account, your posts will get lost in the sea of paid advertising by competitors. When you post, think about your current followers. 

How can you get them to buy your product? How can you make the best use of your time as they see your post for a mere two seconds? 

Inform them. Give them valuable information. Grab their attention. 

You should also interact and engage with them. If they comment or share your post, thank them!

Tip #3: Use geotags

Geotags are essential to local businesses that are trying to grow organically within their community. You can easily add these when you post, or can even go back and edit old posts to include a geotag.

See where it says Berea, Kentucky? That is a geotag. This post is on Instagram, but it will look similar to other social media platforms.

Tip #4: Use the right hashtags

What are the “right kinds of hashtags”?

There are no “right hashtags”, rather there are hashtags that would be best for your business. When posting on social media, include hashtags that are relevant to your location, business, and industry. You can also include hashtags specific to your products and services. 

For small businesses, local hashtags are a great way to boost your organic social media. These would be hashtags that people or businesses in your area use, such as #greaterhouston or #nashvillelife. Do some research to find out what hashtags are being used in your area.

Tip #5: Know what to post

How do you know what to post? 

Well, one good goal for any business on social media should be to establish yourself as the expert. How should you post with this in mind?

One way to do this is by creating informative content for social media. This could take the form of infographics about your location or industry, or creating a video of you talking about something in your industry. When it comes to being the expert, you should focus primarily on being the expert in your industry for your local customers. 

When it comes to knowing what format to use to post, there are many options. Different social platforms have different ways to post. For instance, Instagram has reels (videos), photo posts, or stories. Facebook has photos, videos, updates, stories, and more. Twitter has tweets and photos. Certain types of content give you an organic boost. Videos have become a much more popular and far-reaching type of content for most platforms, and this is something to keep in mind.

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Tip #6: Know when to post

Knowing when to post is just as important – if not more so – as knowing what to post. It is actually better to post during slow hours when everyone is not online, so your post doesn’t get drowned out by everyone else’s content. 

Here is a general schedule of when fewer users are active:

  • Facebook: Thursday and Friday 1 pm – 3 pm
  • Instagram: Wednesday at 11 am and Friday from 10 am – 11 am
  • Twitter: Weekdays 12 pm – 6 pm
  • Linkedin: Tuesday – Thursday 7 am – 8 am and 5 pm – 6 pm

Tip #7: Engage with other businesses in your community

Engaging and interacting with other businesses in your community is a great way to grow organically on social media. This will not only help your account to be recognized but will establish trust within your community with other businesses, especially when you do this consistently.

How do you do this?

Follow, like, and comment on other businesses’ posts. You could also collaborate with them to do giveaways or discounts.

Tip #8: Analyze your content performance

As you start to post more, you should always analyze your performance. 

You should pay attention to the details of the content that is performing well in order to post similar content. A few details to look for are the times and days you post, what type of content you post, any hashtags you use, and any call to action you may be using. 

It’s also important to take note of content that is not performing well. If you’ve tried something that isn’t working well, consider starting a different method to see if that boosts your performance.

Tip #9: Create contests and incentives that will spread your brand awareness

Doing giveaways or contests that engage users outside of your followers is a great way to spread brand awareness. For example, you can create a post that features the product or service you will giveaway or give a discount, asking users to tag other users and follow your account to enter. 

You can do this on your own, or you can collaborate with other local businesses. Doing this with other businesses also helps them to promote their own business, so it is a win-win.

Stay Organized and Motivated!

You just read several practical tips to nail your organic social media for your small business. In order to help you put these into practice we’ve put together a FREE Canva template of Social Media lists that will help you stay organized along the way. 

These FREE lists are in the form of a Canva template so you can customize them all you want in order to suit your specific needs. Just click on the link below to get started today.

Canva template example
Canva template design

Email Marketing Best Practices

Email Marketing Best Practices

When it comes to email marketing, having the right habits is key to having success. Maximizing the potential of your email campaigns, by following certain best practices over a period of time, can be very rewarding to your business. If you’re interested in improving your business through email marketing, here’s our list of best practices to get you started.

1 | Build a Quality Email List:

To start with, focus on growing a high-quality email list of engaged subscribers. Encourage website visitors to sign up for your emails through opt-in forms, pop-ups, or gated content. Ensure that your subscribers have given explicit consent to receive emails from you, and regularly clean your list by removing inactive or unengaged subscribers.

2 | Segment Your Audience:

One of the most powerful aspects of email marketing is the ability to segment your audience based on various criteria such as demographics, purchase history, or engagement levels. This allows you to send targeted and relevant content to specific segments, which in turn can improve open rates, click-through rates, and conversions. Tailor your messaging to address the unique needs and preferences of each segment.

3 | Personalize Your Emails:

Take personalization to the next level by using dynamic content and personalization tokens. Address subscribers by their first name, and use dynamic content blocks to display customized offers or recommendations based on their previous interactions. Personalization creates a more engaging and individualized experience, fostering stronger connections with your subscribers.

4 | Craft Compelling Subject Lines:

Your subject line is the gateway to getting your emails opened. Make it compelling, concise, and relevant to the content inside. Avoid using clickbait or misleading subject lines, as they can lead to a loss of trust and lower engagement. Experiment with different approaches, such as urgency, curiosity, or personalization, to see what resonates best with your audience.

5 | Create Valuable and Engaging Content:

The content of your emails should provide value to your subscribers. Share educational content, exclusive offers, industry insights, or entertaining stories that align with your audience’s interests. Keep your emails concise and scannable, utilizing eye-catching visuals and clear calls to action (CTAs) to drive engagement and desired actions.

6 | Optimize for Mobile Devices:

With the majority of emails now being opened on mobile devices, it’s crucial to ensure your emails are mobile-friendly. Use responsive email templates that adapt to different screen sizes. Keep your text and visuals clear and easily readable on smaller screens. Test your emails across various devices and email clients to ensure a seamless experience for all recipients.

7 | Test and Analyze:

Continuously test different elements of your email campaigns to optimize their performance. A/B test subject lines, CTAs, email designs, or send times to identify what resonates best with your audience. Leverage email marketing analytics to track key metrics like open rates, click-through rates, conversions, and unsubscribe rates. Use these insights to refine your strategy and make data-driven decisions.

8 | Maintain Consistency and Frequency:

Consistency is key in email marketing. Set a regular email schedule that aligns with your audience’s expectations, whether it’s weekly, bi-weekly, or monthly. Stick to your schedule to build trust and reliability with your subscribers. However, be mindful not to overwhelm them with excessive email frequency, as it may lead to unsubscribes or disengagement.

You can do it!

With any worthy marketing endeavor, it’s important to think through what you’re doing and why you’re doing it; keeping your end goals in mind will help you stay informed and motivated. Successful email marketing requires a combination of strategy, creativity, and ongoing optimization, but the end result is worth the effort. So try implementing these best practices to enhance your email campaigns, drive higher engagement, and ultimately achieve better results for your business.

If you have any questions or would like further guidance on implementing these best practices, feel free to reach out. The UGM team and I are to help you succeed!

Contact Us Today!

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